Tony Weisman Strategic Advisor
Former CMO of Dunkin’ and CEO of Digitas, Tony is an award-winning marketing executive, bringing over 30 years of experience in digital marketing transformation and brand differentiation to Erie Street’s advisory board. He partners with the firm and its executive team on go-to-market strategy, branding, corporate reputation, and company culture.
During his time as CMO of Dunkin’, Tony was responsible for driving the company’s brand strategy, where he transformed the brand’s digital marketing and famously rebranded the company as Dunkin’ after 68 years as Dunkin Donuts. Before Dunkin, Tony served as CEO of Digitas, the world’s largest digital marketing agency, where he built the largest data science team in the industry and created the first digitally-centric acquisition platform in the telecommunications industry, and the first media platform to identify individuals across devices. He also founded the Digital Content Newsfronts in partnership with Google, AOL, Microsoft, and Yahoo to create a marketplace for online video content. Prior to Digitas, Tony served as CMO of Draft Worldwide, where he spearheaded one of the most dramatic growth trajectories in the business’s history. Prior, he held various management positions at Leo Burnett. Tony currently serves as a marketing consultant and founder of SnapPoint LLC.
Tony received his Bachelor of Arts in political science from Brown University and currently serves as on the board of 3Q Digital, the Ad Council, Boston Ad Club, Cardlytics, Mobile Marketing Association, and the American Association of Advertising Agencies.